Glenn Peters

I'm Going To SXSW Interactive

2012-01-24T12:22:00.000+11:00

I'm a co-host of the weekly podcast called Boxcutters. We've been invited to record an episode at the SXSW Interactive festival in Austin, Texas.

Thanks entirely to a social media campaign, we've raised over $4,500 for airfares.

Boxcutters is a weekly podcast all about television. For the past six years the Boxcutters team has produced a high quality audio programme that promotes the art-form of quality television production.All the hard work going into the podcast is paying off in terms of recognition.

For an Australian podcast to be invited to SXSW Interactive is a huge deal.

This gives us an opportunity to promote, on the world’s stage, Australian podcasting as well as our TV production.

If you are a business and you want to support us, send me an email. I'll personally talk about how good you are everywhere I go during the week in Austin.

Another way you can help is to hire me right now as a freelance copywriter. All the work I do will go directly to making the trip possible (and paying for little things like food, rent, car rego etc in the meantime).

I Don't Just Write Ads

2011-09-28T09:39:00.002+10:00

This is from today's Age.

Though you could say this was made as an integrated campaign using social media, live events, merchandise and a PR campaign designed to raise Finals Fever awareness and promote my skills in all of the above.

But I would say, I did it for the children.

By George!

2011-09-19T16:38:00.000+10:00

Apia Funeral Plan from Apia on Vimeo.

I've done quite a bit of Apia stuff over the past year at DDB. Here's a funeral insurance ad I made with George from Playschool.

Behind The Scenes: Making The Dad's Day Ad

2009-10-05T16:11:00.011+11:00

Earlier this year, I wrote this ad for Mitre 10.

Hours of meetings and filming and all sorts of other stuff went into making this 15 seconds of marvellously daggy fun.

For a donation, the St Kilda football club's cheersquad made us a few banners.

We needed a few banners so we could do more than one take of him busting through. First take worked perfectly.

It was a big studio...

But I found quickly it was best to watch the filming through this monitor.

Why?

To get a better view of what the ad would look like to viewers?

Of course not.

Because it was close to the catering.

It was a dubious proposition to get Brendan, the great actor (who usually does hoighty toighty stuff like Shakespeare and Neighbours), balanced on the child actors' shoulders.

But after cheating with a stepladder hidden behind....

WAHEY!

My First Mitre 10 TV Ad

2009-08-12T14:05:00.005+10:00

First of four ads I've made for Mitre 10 this year while at M&C Saatchi.

Some Recent Stuff

2008-02-21T11:32:00.004+11:00

Here's a sticker which was stuck on the front window of all of Australia's Body Shops a few weeks ago.

Me Page Three In B & T

2006-10-18T17:39:00.000+10:00

Click image for a readable version.

A Photo Of Me & My Winning Ad Displayed On Campaign Brief

2006-09-12T13:31:00.000+10:00

Link.